This year we deepened our cooperation with Zorggroep Zaanstreek. What began several years ago with a small-scale training course on social media has now grown into a complete course on employer branding under the name “Zorg aan de Zaan”. This program focuses on healthcare students, newcomers and experienced healthcare professionals.
We developed a new working at website: werkenbijzorggroepzaanstreek.nl In addition, we started an accessible recruitment campaign through Google Search Ads and Meta Ads. With these we activate different target groups and lead them to the vacancies on the website. The campaigns ensure a constant flow of applicants.
With the opening of a new location in 2027 on the horizon, we are intensifying recruitment campaigns in 2026. We are also giving the locations’ websites a complete upgrade so that they better reflect the identity of each location. In this process, we are involving residents, family members, employees and local residents.
We look forward to a promising year in which we continue to expand our cooperation.