Employer branding.

Attract and retain employees effectively thanks to employer branding.

Are you struggling to attract and retain talent? If so, you’re not alone. It is no news that the labor market is still tight. And once you have hired good employees… it is a challenge to retain them. After all, the offers from recruiters are flying around their ears.

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So how do you ensure that you are and remain the most attractive employer? Our answer: employer branding.

What is employer branding?

Let’s start with the Employer Branding meaning: establishing an attractive employer brand. This starts with strong positioning: who are you as an employer and what makes you attractive to talent (your target group)? And … very important: who is your target audience?

 

This is the core of your organization, your DNA, which you use to attract the right employees.

Stand out as an employer

1

Stand out from all those other organizations that are also looking for new employees. We do that with our KPA methodology. A successful and innovative approach in which we make your employer brand attractive to new employees.

The approach

2

It’s all about the bottom line. It’s about your organization. We put down a rock-solid positioning, involve your existing employees, rewrite job ads and reach the right people by using content marketing and campaigns.

This is what it provides

3

Our approach gives you valuable applicants who are engaged with your organization. Pleasant helps you stand out, attract and activate. If an application comes in, you get to work with the interviews. We help you reach the right candidate and you finish it off. A great collaboration!

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Reach your future employees effectively

Strategic communication

You then want your Employer Brand to be visible in all your communications, such as job postings, blogs, a work-with website and social media posts. And … very important: that everything is tailored to your target audience. Make sure your communication reaches new talent by actively engaging in content marketing and campaigns. This is how you increase your appeal to new employees.

Attract and retain talent thanks to employer branding

A strong employer brand not only attracts high-quality talent, it also retains existing talent. If you know what your employees value, you can give them what they need and keep them engaged.

Employees who take pride in their employer tend to be more motivated as well. Which increases productivity and performance. And let’s face it, if you are a fan of a brand, you recommend it to your friends and family. Happy employees are also ambassadors for their employer!

Create your Employer Value Proposition

We’ll just shoot in an English term, mind you! Because where do you start? We recommend starting by creating your Employer Value Proposition, which simply means what value you promise current and future employees and whether you deliver it. And that requires research.

This involves interviewing employees from diverse backgrounds, using labor market data, and developing personas that reflect your employees’ preferences and expectations. This process helps you understand your employer identity and allows you to formulate unique selling points (USPs) that define your employer brand.

 

No idea how to go about this? Find out how we, as an employer branding agency, help you do that. Or read more in the article: Your positioning as an employer.

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Here’s how to write a compelling job posting

Pleasing job description

A recruiting job posting is more than a list of tasks and requirements. It is an inviting text that gives a glimpse into your company culture. And – this is really super important – answers the reader’s question, “What’s in it for me?

Wondering how to go about this? Download the template below for an example of such a job posting and handy tips & tricks.

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