Employer branding.

Job recruitment: how do you do it?

The job market is tight. How do you stand out with your vacancy? And how does your vacancy reach the right people? Difficult terms and strategies are all around you. We are happy to explain them to you.
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Employer branding

Employer branding, what is it anyway?

Employer branding is establishing your value proposition as an employer. Simply put: who are you as an employer, and why would someone like to work for you? This is determined on the basis of how your organization works, and just as important: who your target group is.

 

After all, you want to attract the right employees.

Standing out as an employer

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A unique creative concept makes potential employees’ eyes fall on the job posting. Not everyone will notice this, but that’s okay. Instead, it catches the eye of the people who fit into your target audience. And that’s the goal: not to focus on quantity of leads, but quality leads.

Lead Generation

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Those leads we’re talking about are generated by correctly targeting the audience combined with professional monitoring of the campaigns. With these leads, you can then get to work.

Result

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We can be brief about this: the approach produces valuable applicants. In this case, valuable also means that the applicants fit the identity of the organization. And that in turn is very important for a successful long-term relationship between company and employee.
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Establish your employer identity

Value proposition

Of course, you would prefer to have a rock-solid campaign in place right away, generating valuable leads for you. But if you want a successful campaign, it is important to start from the core: your organization.

Your employer identity forms the basis for communications. We explore the core of the organization by engaging in conversation. We look for what you have to offer potential employees.

Taking the organization’s identity as the basis, leads will be of higher value: the potential employees will really fit with you.

Strategic communication

Who is your target audience? This question is central to creating a strategic communications plan for your job recruitment. We’ve already seen who you are as an employer, but we also want to explore who your potential employees are.

Matching the target audience, we determine the content of the message we want to tell. We translate this message into catchy texts and an original visual expression, which together form the creative concept. Because the identity of your organization and the target group are clear, the creative concept will appeal to the content and be truly unique.

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This is how you generate leads

Job campaigns

The moment the job campaigns actually start running, you don’t want to just do it through as many channels as possible. This increases the chance that you will invest budget in a channel where the target audience may not be at all. That’s a waste.

So it is important to take a good look at which channels your target audience uses. We then allocate a budget to these channels. This creates more valuable leads and increases the chance that your vacancies will be filled!

 

Shall we show you an example case study of how we used employer branding for one of our clients and what the results were?

Leave your information using the form below, and we’ll send you the case study.