KC Group helps international companies set up a BV in the Netherlands. They know the legal and financial landscape inside out. But knowing your market and being found by the right people in that market are two very different things.
When KC Group came to KRB, the challenge was concrete: double the combined revenue of KC Accounting and KC Audit within a year. For KC Accounting, that meant improving campaigns that were already running but underperforming. For KC Audit, it meant building visibility from scratch.
The marketing was not the problem. The system was.
The existing campaigns had potential, but the infrastructure around them was not working hard enough. The website was slow and unstable. The lead flow was unclear. There was no consistent way to move a prospect from first click to actual conversation.
KRB became KC Group’s external marketing department. Not a supplier delivering isolated projects, but a genuine sparring partner involved in strategy, execution, and everything in between.
Building a system that converts
We rebuilt the technical foundation of the website, making it significantly faster and more stable. That gave us the base to elevate the Google Search campaigns. We redesigned the sales process for KC Accounting, including a cost estimation tool that lets prospects self-qualify directly on the website. A smart CRM integration means the account manager always has the right information at the right moment.
When we later reanalysed search behaviour and relaunched the campaigns with sharper targeting and an improved estimation tool, lead quality went up again.
Results built on connection
“KRB is not just a marketing agency,” said Rutger Koelewijn of KC Accounting. “They are a valuable partner who understands what it means to bring a new brand to life.”
That is exactly how KRB works. For KC Group and for every international company that wants to grow in the Dutch market.
Want to know what this kind of approach could look like for your business? Request your Dutch Market Entry Scan and let’s find out together.