For ZEVENzorg, we work on sustainable online growth in which findability, relevant traffic and conversion come together. By cleverly combining SEO and SEA, we build step by step a strong foundation that not only generates more visitors, but above all reaches the right target group.
Klantcase.
SEVENcare
Structural growth in visibility and influx
De uitdaging
Focused growth in a competitive healthcare market
ZEVENzorg wanted to take the next step in their online development. The ambition was clear: to become structurally better findable and at the same time attract new care institutions and care providers.
The challenge was not only in increasing traffic, but especially in reaching the right target audience. In a competitive healthcare market, this requires an approach in which strategy, data and execution fit together seamlessly.
The challenge was not only in increasing traffic, but especially in reaching the right target audience. In a competitive healthcare market, this requires an approach in which strategy, data and execution fit together seamlessly.
Collaboration as an extension of the organization
ZEVENcare works with us as an outside marketing department. That means we look beyond just running campaigns. We actively think along about positioning, goals and growth opportunities. By continuously analyzing and adjusting data, we create a working method in which optimization is a fixed part of the process. This structural approach provides peace and overview, while simultaneously building sustainable growth in online visibility and inflow. No separate actions, but a well-considered collaboration in which strategy and execution are continuously aligned.
ZEVENcare works with us as an outside marketing department. That means we look beyond just running campaigns. We actively think along about positioning, goals and growth opportunities. By continuously analyzing and adjusting data, we create a working method in which optimization is a fixed part of the process. This structural approach provides peace and overview, while simultaneously building sustainable growth in online visibility and inflow. No separate actions, but a well-considered collaboration in which strategy and execution are continuously aligned.
De oplossing
An integrated approach based on data and search intent
We started with an extensive keyword and competition research. In doing so, we gained insight into how potential clients search for healthcare services, what terms healthcare professionals use and where opportunities lie in relation to competitors. Based on these insights, we opted for an integrated SEO and SEA approach. The website was technically optimized for speed, structure and indexability, among other things. At the same time, we sharpened the content and developed new landing pages that better match the search intent of the target audience.
In parallel, a Google Ads strategy was set up in which campaigns, keywords, ads and landing pages are fully aligned. In this way, we ensure not only increased visibility, but above all relevant inflow and conversion.
Collaboration as an extension of the organization
ZEVENcare works with us as an outside marketing department. That means we look beyond just running campaigns. We actively think along about positioning, goals and growth opportunities. By continuously analyzing and adjusting data, we create a working method in which optimization is a fixed part of the process. This structural approach provides peace and overview, while simultaneously building sustainable growth in online visibility and inflow. No separate actions, but a well-considered collaboration in which strategy and execution are continuously aligned.
We started with an extensive keyword and competition research. In doing so, we gained insight into how potential clients search for healthcare services, what terms healthcare professionals use and where opportunities lie in relation to competitors. Based on these insights, we opted for an integrated SEO and SEA approach. The website was technically optimized for speed, structure and indexability, among other things. At the same time, we sharpened the content and developed new landing pages that better match the search intent of the target audience.
In parallel, a Google Ads strategy was set up in which campaigns, keywords, ads and landing pages are fully aligned. In this way, we ensure not only increased visibility, but above all relevant inflow and conversion.
Collaboration as an extension of the organization
ZEVENcare works with us as an outside marketing department. That means we look beyond just running campaigns. We actively think along about positioning, goals and growth opportunities. By continuously analyzing and adjusting data, we create a working method in which optimization is a fixed part of the process. This structural approach provides peace and overview, while simultaneously building sustainable growth in online visibility and inflow. No separate actions, but a well-considered collaboration in which strategy and execution are continuously aligned.
SEO
SEA (Google Ads)
Keyword research
Competitor analysis
Content optimization
Landing pages
Conversion optimization
Continuous data analysis