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KRB spreekkamer
LEV-West Netherlands

Lightbearers campaign draws teachers

For elementary school group LEV-West Netherlands, we put a full spotlight on staff recruitment. In times of hyper tight labor markets, we must still win the hearts of potential teachers. Why did we come up with the light carrier concept? And why did this become such a success?

De uitdaging

De oplossing

Online advertising platforms may see direct naming of beliefs as exclusive, especially in recruitment campaigns. So we came up with the "light carrier" concept. The term refers to LEV-WN's identity, and served as content for the brand new, online recruitment campaign. We developed an advertising strategy, attractively designed in the corporate identity. That could be duplicated across all schools. The online ads led to a landing page where LEV-WN shared job information and where candidates could apply directly, in a low-threshold manner.

We threw out the digital nets from 26 elementary school scattered in North and South Holland, Utrecht, North Brabant and Zeeland. This thoughtful strategy of scalability, knowledge and creativity was effective. LEV-WN bypasses the exclusion principle and still attracts applicants who fit the bill completely.
Social media Wordpress Graphic design Online marketing Print
KRB spreekkamer
KRB spreekkamer
KRB spreekkamer