Klantcase.
KRB spreekkamer
Municipality of Barneveld

Barneveld municipality popular for job seekers

De uitdaging

Our cooperation with KRB was not only pleasant, but also personal. Thanks to their efforts, we were able to better present ourselves as employers within our own congregation.
Liset Koop-Matser - Municipality of Barneveld

De oplossing

To strengthen the employer branding of the Municipality of Barneveld, we developed a strategic communication plan. It resulted in a thematic concept: "for each other. It translates the core values, with which the government organization communicates in a powerful and positive way. For execution, we used social media ads, Google Display advertising a WerkenBij newspaper as a supplement to the Barneveldse Krant. We also created plenty of additional visibility around the open house. Complete with newspaper ads, abris, triangle signs, highway poles and a social media campaign. This successful campaign contributes to strengthening the image of the Municipality of Barneveld as an attractive employer. The result was beyond expectations with twice as many visitors to the work experience day as expected. Meanwhile, we continue to work on the employer branding of the Municipality of Barneveld.
KRB spreekkamer
KRB spreekkamer
KRB spreekkamer