New website and strong employer brand

Healthcare is under pressure and good staff is scarce. We are therefore working on a targeted approach for Zorggroep Zaanstreek. Recruiting new colleagues while building a strong and distinctive employer brand for the future.

De uitdaging

Attract new employees in the short term while working on recognizable positioning as an employer.

That was the question from Zorggroep Zaanstreek. In a tight labor market, visibility alone is not enough. Potential employees must also understand what the organization stands for and why they want to work here.

De oplossing

Together we developed an approach in which direct recruitment and brand development reinforce each other. The new 'working at' website forms the central platform for labor market communication, with a clear positioning, clear structure and space for authentic employee stories. Vacancies, culture and core values come together logically here. In addition, targeted campaigns have been deployed, tailored to specific target groups and appropriate channels. By carefully coordinating strategy, content and distribution, a consistent image is created that generates influx in the short term and builds a strong employer brand in the long term.

Labor market communication Positioning Employer brand Meta campaigns Linkedin campaigns Social media ads Web Development UX Design