What if the image of your company does not match the culture in the workplace? Then it’s time for a make-over of logo, website and employer branding, like at Adviesbureau De Lange.
Klantcase.
Consulting firm De Lange
Reconstruction website basis for employer branding
De uitdaging
Consulting firm De Lange had had some hard-to-fill vacancies for some time.
The company makes structural calculations and construction drawings in the field of concrete, steel and wood structures and is successful, but how do you get employees?
De oplossing
During a strategic discussion, it quickly became apparent that it was time to renew the corporate identity and website. These no longer matched the corporate culture and workplace atmosphere in terms of look and feel and content.
This renewal was also needed as part of employer branding. After all, a regional recruitment campaign would bring many visitors to the website. And those interested parties De Lange wanted to give a real picture of the company.
KRB revamped the logo, designed and built a completely new website, and gave it a human face. An extensive photo shoot of employees provided a lot of material for the online presentation. As soon as the site went live, a recruitment campaign began with a mix of social media and print ads.
This renewal was also needed as part of employer branding. After all, a regional recruitment campaign would bring many visitors to the website. And those interested parties De Lange wanted to give a real picture of the company.
KRB revamped the logo, designed and built a completely new website, and gave it a human face. An extensive photo shoot of employees provided a lot of material for the online presentation. As soon as the site went live, a recruitment campaign began with a mix of social media and print ads.
Employer branding
Strategy
Logo design
Photo shoot
Social media campaign
Print ads
