How do you use online marketing more effectively as a lead generator for international assignments? That theme called for a quality change at BUREN, a firm of lawyers, tax advisers and notaries with offices in Amsterdam, Beijing, The Hague, Luxembourg and Shanghai. KRB developed a solid online strategy.
Klantcase.
Google takes technical score into account when indexing the website. During the audit, it was found to be insufficient. In the areas of speed and usability, there were many gains to be made. We also noticed that visitors came to a number of pages with a 403 "unauthorized" message. So these visitors came to a page that they couldn't do anything with. Thus, they lost a large proportion of visitors.
Our resulting advice offered concrete action items to increase recruiting power. Those action items BUREN itself can address to roll out a solid strategy. Our online marketing specialist remains involved, and will add specialized knowledge when the marketing team needs it.
Marketing funnel
Communication advice
Online marketing
