Good education requires involved professionals. For De Meerwaarde, we developed a campaign that makes visible what working within this educational organization means, both in terms of content and personally.
Klantcase.
The Added Value
Smart recruiting for education, with visible impact
De uitdaging
Reach out to new education professionals and motivate them to get acquainted.
That was the challenge for De Meerwaarde. In a labor market in which educational organizations compete with each other, it is essential to present a distinctive and credible story.
De oplossing
We developed a labor market campaign in which positioning and visibility came together. The core message was translated into means that reinforced each other, with online campaigns for targeted target group approach and a highway mast for broad regional visibility. Consistent imagery and a clear message created recognition and trust. The result was a well-attended recruitment evening with many interested parties. The positive reactions prompted a second edition, which was again successful. An approach in which strategy and execution visibly converged.
Labor Market Communications
Positioning
Target group approach
Print
Social Media
