Klantcase.
KRB spreekkamer
Bevelander

Social media with more structure, consistency, and brand recognition

For Bevelander, we worked on improving their organic social media presence. To do so, we adopted a targeted approach on LinkedIn, Instagram, and Facebook, striking a good balance between photo and video content.

The goal: to move away from using social media on an ad hoc basis and instead work within a clear content structure. This will create greater consistency in our communications, a more recognizable brand image, and more opportunities to highlight the story behind Bevelander.

De uitdaging

From random posts to a well-thought-out approach
As an installation company, Bevelander has a lot to showcase—from completed projects and craftsmanship to technical solutions and the people behind the work. At the same time, social media requires structure, consistency, and a clear communication strategy. The challenge, therefore, was to organize the social media channels more strategically—not just by increasing visibility, but above all by giving more thought to what is shared, on which channel, and with what message. In doing so, it’s important to take into account the differences between LinkedIn and the Meta platforms Instagram and Facebook. Each channel has its own target audience, tone, and communication style.

De oplossing

A content calendar as the foundation for consistent visibility

We developed a content calendar that brings together all the relevant elements: when posts will be published, on which channel the content will appear, what topic will be the focus, and what format the post will take. We made a conscious decision to include a variety of topics. For example, we showcase not only our results and projects, but also the people behind Bevelander. It is precisely this combination that provides a more complete and human picture of the organization. We’ve also sought to strike a balance in the types of content we use. In addition to photo content, we’re incorporating video content, including Reels on Instagram. This increases our chances of reaching new target audiences and makes better use of the platform’s capabilities.

Consistent Communication Across Channels

The tone of voice was consistently maintained throughout the captions. At the same time, a deliberate distinction was made between the platforms. LinkedIn calls for a more professional approach, while Instagram and Facebook offer more room for an accessible and visual approach. Thanks to this channel-specific approach, the content feels appropriate everywhere, without losing Bevelander’s distinctive style. We have now begun sharing content on Bevelander’s social media channels. By approaching organic social media as part of a strategic plan, we are able to use the channel much more effectively—not as a random collection of posts, but as a means to build visibility, brand recognition, and trust.
Social Media Strategy Content Calendar Organic social media LinkedIn Instagram Facebook Reels Photo Content Video Content Tone of voice Content Creation
KRB spreekkamer