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The Surplus Value Barneveld

The Added Value on the map as an employer

De uitdaging

De oplossing

Definitely not! KRB has started the employer branding of De Meerwaarde: because why do you, as a teacher, want to work at De Meerwaarde so much? A creative concept emerged where the students are the starting point: you choose them, and the difference you can make for them. We interviewed students, spontaneously, giving us pure images. We provided feedback on this in videos with the concept of "you stand for it. This was reflected in all communications. In doing so, we have put De Meerwaarde broadly on the map as an employer. This concept was used in a social media campaign, Google campaign, flap ad in the Barneveld newspaper and newspaper ads in the region. On the one hand for brand awareness, on the other for lead generation around the urgent vacancies. From the Meta and LinkedIn campaign, we generated a total reach of 100,893 and 4580 clicks to the landing pages on the website. We turned the urgent vacancies into a lead campaign. Using a form on Meta, we started collecting leads in an approachable way. Users of the platform were able to leave their details directly within one minute so that De Meerwaarde could contact them. From June 13 to July 1, we were able to share 24 leads with De Meerwaarde. The selection process is still underway at De Meerwaarde.
KRB spreekkamer
KRB spreekkamer
KRB spreekkamer