Klantcase.
The Surplus Value Barneveld
The Added Value on the map as an employer
De uitdaging
At secondary school De Meerwaarde in Barneveld, there was a challenge at hand: recruiting teachers so that the class schedule can be filled. As a school, how do you ensure that every class can attend classes again next school year? KRB had some ideas about this! The end of the school year is once again in sight. For many schools, this means many challenges. Taking the last exams, planning for the next academic year, but also recruiting staff for after the summer vacations. At De Meerwaarde secondary school in Barneveld, the following question arose: How do you ensure as a school that every class will be able to attend classes again next school year? KRB had some ideas about this!
The Meerwaarde ran into the difficulty of finding enough teachers for each subject. In addition, time was limited: in 3 months each vacancy had to be filled. Impossible?
De oplossing
Definitely not! KRB has started the employer branding of De Meerwaarde: because why do you, as a teacher, want to work at De Meerwaarde so much? A creative concept emerged where the students are the starting point: you choose them, and the difference you can make for them. We interviewed students, spontaneously, giving us pure images. We provided feedback on this in videos with the concept of "you stand for it. This was reflected in all communications. In doing so, we have put De Meerwaarde broadly on the map as an employer.
This concept was used in a social media campaign, Google campaign, flap ad in the Barneveld newspaper and newspaper ads in the region. On the one hand for brand awareness, on the other for lead generation around the urgent vacancies. From the Meta and LinkedIn campaign, we generated a total reach of 100,893 and 4580 clicks to the landing pages on the website. We turned the urgent vacancies into a lead campaign. Using a form on Meta, we started collecting leads in an approachable way. Users of the platform were able to leave their details directly within one minute so that De Meerwaarde could contact them. From June 13 to July 1, we were able to share 24 leads with De Meerwaarde. The selection process is still underway at De Meerwaarde.
